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The epidemic is over! How should catering professionals regain the lost three years?

Source:食小餐        Release time:2022-12-15

At present, the itinerary card announcement has been officially offline. The National Health Commission announced today that data on asymptomatic infections will no longer be released from now on. To a certain extent, the epidemic that has lasted for nearly three years is finally over. After experiencing many cold winters, catering people can finally say that they have ushered in a warm spring.

Zhengzhou, Guangzhou, Beijing, Chengdu, Shenzhen, Shandong and other places announced further optimization of epidemic prevention and control measures. Subsequently, some areas in various places that had originally suspended dine-in dining also announced the opening of dine-in dining. It is foreseeable that the catering industry is about to stop falling and surge in the short term, and it also heralds the rebirth of the industry. In the later period, as a necessary consumption item in daily life, the catering industry will only become popular all the way. The upcoming New Year's Day and Spring Festival are likely to be a peak period.

In the next month, this "relaxation" gradually spread across the country, which affected the catering industry. Definitely great news! Taking Guangzhou as an example, after the adjustment of prevention and control measures, the local catering industry immediately rebounded to a certain extent. Many dine-in stores were crowded with guests. In addition to dine-in, the take-out situation in catering stores also improved significantly. Meituan Takeaway Data shows that after the lockdown was lifted, the number of catering businesses and takeout orders on the platform has steadily rebounded.

Looking back at the epidemic, it can be said that the catering companies that survived are the best or the lucky ones. The impact of the epidemic has led to the dismal demise of a large number of catering companies, but on the other hand, the withdrawal of small and micro catering companies has also left a large amount of market share that needs to be filled. As a rigid consumer, the catering market is huge. Who will be the winner to fill the market space? It is a major highlight of the future of the industry. On the other hand, although the epidemic has passed, the takeout industry, online catering, prepared dishes, etc. are still developing strongly. For the catering industry, there is also a huge profit space, which is the key to determining the outcome of this field. It often depends on whether a company can successfully transform and upgrade.


The war for market space under the new situation has begun. What is competing is the hard power and soft power of catering companies. They must not only have excellent products, complete production chains, and stable supply, but also have higher visibility and more. one's business Patner. Refuse to lie down, open your mind, and "go out" is the right way. Only by letting the outside world understand the strength of an enterprise can it continuously enhance its brand influence, improve consumer and customer confidence, and become a forerunner in a new round of competition. Attending an exhibition is a good choice.

The 10th Shenyang Food Expo 2023 will be held at the Shenyang International Exhibition Center from April 19 to 21, 2023, and the Northeast Prepared Food Exhibition and Northeast Hot Pot Festival will be held at the same time. Gathering 1,200+ elite catering brands across the country, eight special exhibition areas have been opened for prepared dishes, aquatic products and aquatic product preparation, meat and poultry preparation, hot pot related ingredients, condiments, quick-frozen rice and flour products, beverages, catering equipment and packaging, allowing catering companies to complete the market in one stop Development, investment and franchising, equipment upgrading, raw material procurement, exchange and learning, etc., to seize the post-epidemic catering market as soon as possible and seize development opportunities.