Recently, the State Council Information Office released the white paper "China's Distant Ocean Fisheries Development". China has always adhered to the development concept of win-win cooperation, security, stability, green and sustainable development, deepened the foreign exchanges of distant ocean fisheries, carried out mutually beneficial and win-win cooperation through multiple channels and forms, and adhered to the Follow the path of high-quality development of pelagic fisheries and strive to make positive contributions to the development of world pelagic fisheries and the supply of aquatic products.
China's aquaculture output has ranked first in the world for 32 consecutive years, becoming the world's largest aquatic product processing and exporting country.About 40% of global aquaculture products come from China . Make positive contributions to ensuring world food security. The development of China's fishery industry, especially the aquaculture industry, has made important contributions to meeting the consumption demand for aquatic products in China and the world, reducing the utilization and dependence on natural marine fishery resources, and promoting the scientific conservation and sustainable use of global fishery resources.
Domestic consumption increases
Prepared aquatic dishes have become a new incremental market
As an important source of food, aquatic products are rich in protein and various trace elements and meet people's needs for health and diet . This will continue to drive the growth of the supply side of the aquatic products industry. In recent years, China's aquatic products industry has made steady progress, its development scale has continued to expand, and its output has increased rapidly. Data show that China's total aquatic product production increased year by year from 2015 to 2022, reaching 68.6878 million tons in 2022.
China is not only a major fish farming country, but also a major consumer of aquatic products .With the changes in residents' consumption structure and the improvement of consumption levels, aquatic products have become an important part of residents' dietary structure. Aquatic product consumption has changed from "subsistence-based" to "quality-based", and the seafood catering market has huge potential. my country's aquaculture area extends from the central and eastern parts of the country to various western provinces, and has formed a complete industry chain of breeding, fishing, processing, logistics, and sales.
In recent years, local governments have realized that primary processed aquatic products do not have any competitiveness in global competition, and prepared dishes are a better way for the aquatic industry to move towards deep processing. Many provincial and municipal governments have made great efforts to promote the better and faster development of aquatic prepared dishes through a package of powerful measures and generous financial investment. In the future, aquatic prepared dishes will have broad market space.
As a new growth point in the aquatic products industry, the aquatic products prepared vegetable market has emerged rapidly against the background of consumption upgrading and lifestyle changes. The scale of the aquatic prepared vegetable market has exceeded 100 billion. The growing consumer demand for convenient, fast, and healthy meals , as well as the strong support from relevant local government policies, have promoted the continued development and growth of the aquatic prepared vegetable market.
Driven by this trend, more and more aquatic products companies have begun to increase investment and research and development in the field of prepared dishes to meet the diverse needs of consumers.Aquatic product processing companies such as Guolian Aquatic Products, Anjing, and Hengxing, new retail companies such as Hema, Shuhai, and Meituan, and catering companies such as Haidilao and Xibei have also joined the track to jointly drive market expansion.
iiMedia Consulting data shows that pickled fish, crayfish, and Buddha Tiaoqiang account for the top three most popular pre-made dishes , followed by pork belly chicken, fish-flavored shredded pork, kung pao chicken, grilled fish, coconut chicken, beef lung pot and Braised pork with pickled vegetables. More than 50% of the consumers surveyed like sauerkraut and fish prepared dishes, and 85.5% of the surveyed consumers purchase sauerkraut and fish prepared dishes 1-3 times a month. China's pickled fish prepared vegetable market size will be 7.12 billion yuan in 2022, and is expected to reach 20.47 billion yuan in 2025.
Pickled fish has become the most popular aquatic prepared dish among consumers. The good taste is the main reason why consumers choose prepared pickled fish dishes. Secondly, eating prepared pickled fish dishes is more cost-effective than eating in restaurants. At the same time, compared with other dishes, pickled fish meat is more in line with the health concept. As the consumer market advances, sauerkraut and fish pre-made dishes have rapidly expanded in size, becoming a super single product of aquatic pre-made dishes.
△Picture source: Yawei Ersanshi
In addition, as the subdivision of aquatic prepared dishes continues to improve and mature, aquatic prepared dishes will also usher in greater development opportunities.
On the one hand, the price of aquatic products is relatively stable compared to that of meat and poultry, and China's aquatic products are widely distributed geographically, so supply and demand tend to be stable, and import and export will not have a great impact on domestic market prices; on the other hand, my country's cold chain logistics and The warehousing system has developed steadily and has been able to meet the high requirements of aquatic products for storage, preservation and cold chain transportation.
According to data from the Red Meal Industry Research Institute, China's aquatic prepared vegetable industry will reach 104.7 billion yuan in 2022, a year-on-year increase of 16.8%. It is expected that China's aquatic prepared vegetable market will maintain a high growth rate in the future, and the scale of the aquatic prepared vegetable market in 2026 will reach 104.7 billion yuan, a year-on-year increase of 16.8%. 257.6 billion yuan. Overall, the aquatic prepared vegetable market has broad prospects in the future, and there is still a lot of room for growth .
Aquatic prepared dishes are on fire
Players from all walks of life gather to seize the subdivided tracks
Against the background of the rapid rise of the aquatic prepared vegetable market, some leading domestic aquatic products companies are actively seizing market share, and the increase in catering chain rates has increased the demand for prepared dishes. Faced with the urgent needs of chain catering companies for standardized production and cost reduction and efficiency improvement, these aquatic products companies have enhanced their competitiveness by accelerating product innovation and supply chain upgrades, actively adjusting product structures and production processes, and providing convenient and fast pre-made dishes and supporting facilities. The food ingredient solutions are enthusiastically sought after by enterprises in the catering industry and individual consumers.
As demand continues to increase, these leading companies are gradually establishing their leading position in the industry and demonstrating strong market competitiveness and production capabilities in the aquatic prepared vegetable market. Relying on the advantages of a strong and complete industrial chain "from Tangtou to the table", Hengxing Food has successfully realized the positioning transformation of a catering chain, ingredient trading platform supplier and service provider. It has developed more than 200 types of prepared dishes and frozen aquatic products, and continues to explore the industrialization and foodization of aquatic products using "4R food" (ready-to-prepare food, ready-to-cook food, ready-to-heat food, and ready-to-eat food) as a breakthrough point. It has 6 aquatic food and prepared vegetable processing plants across the country, with an annual production capacity of more than 200,000 tons and an annual output value of over 2 billion yuan.
△Picture source: Hengxing Fishing Port official account
Hengxing Group Aquatic Food stated that Hengxing will conduct in-depth research on customer needs in each market segment, give full play to the resource advantages and R&D advantages of Hengxing's entire industry chain, and while continuously improving its supply chain efficiency and sales capabilities, it will expand its business in multiple varieties, Continuously explore and enrich multiple series and multiple scenarios to meet the different market needs of all types of people. Actively adjusting market strategies by companies will not only help increase the company's market share, but also continuously promote innovation and upgrading of the entire aquatic industry.
2024 Come to Haiming·Shenyang Food Expo
Seize new opportunities in the aquatic prepared vegetable market
As the prepared vegetable industry has become a popular track , Northeast China, as the "Granary of China", has also introduced relevant policies to "protect" the development of the prepared vegetable industry. Dalian, Shenyang, Qiqihar and other cities have successively launched prepared vegetable industrial parks. According to local media reports, Dalian’s prepared vegetable industry has now initially formed eight prepared vegetable clusters. The products cover a variety of aquatic products, fruits and vegetables, pastries, poultry and livestock, including seaweed, shrimp, crab, ginseng, etc. The output value of aquatic products such as abalone, abalone and other prepared dishes accounts for 46% of the total output value of prepared dishes. This shows that aquatic prepared dishes have broad development prospects in the Northeastmarket .
Haiming · Shenyang Food Expo has an aquatic products and aquatic product preparation exhibition area, which will provide the aquatic products industry with an all-round opportunity to display exchanges and trade cooperation.Promote technological innovation and cooperative development within the industry. Well-known brand companies such as Guolian Aquatic Products, Haixin, Shenglong, Beihai Jiujiajiu, Fujiabao, Fubon, Hailinyuan, Hongbao, Hengxing, Xianmeilai, Wanyang, Beihai Hongfang, Zhangzhou Xingwei and other companies participated in the development , intensive cultivation of the Northeast market.The joint efforts and continuous innovation of the industry will lay a solid foundation for the future development of China's aquatic industry and bring richer and more diverse choices and higher-quality product experience to consumers of aquatic products.
Haiming·Shenyang Catering Expo has been deeply involved in the Northeast region for more than 10 years. It has become a flagship exhibition for the display and trading of the domestic catering upstream and downstream industries focusing on the Northeast region and radiating across the country . Accurate links for professional buyers.
With the improvement of industry standards, the continuous development and integration of B and C ends, and the establishment of an ecological alliance for prepared dishes, the prospects for aquatic prepared dishes are promising and will develop in the direction of clustering, branding, and standardization.The supply and demand of aquatic products are booming, and the industry will develop in the direction of green, intelligent and industrialization. Trends and competition go hand in hand, and companies continue to increase innovation and cooperation, which will vigorously promote the sustainable development of the industry. Looking to the future, I believe that China's aquatic products industry will show greater competitiveness and influence on the global stage and make positive contributions to the development of the world's distant ocean fisheries.
sea name·The 11th Shenyang Catering Expo in 2024 will continue to delve into the Northeast market. With the concept of "efficient investment promotion and effective transaction results" and digital exhibition as the basis of operation, we will build a business cooperation platform for enterprises that integrates product promotion, cooperation negotiation, and market development.