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Industry Dynamics | Food Prefabrication Industry: Let the "Rare Liao Flavor" Fragrant Across the Cou

Source:食小餐        Release time:2023-07-11

Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 1)

Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 2)

2023 China (Liaoning) Food Preparation Industry Development Conference Industrial Integration Signing Ceremony

Conservative calculations show that the scale of Liaoning's prefabricated food industry is about 37 billion yuan, accounting for about 8% of the total national market. In the future, Liaoning will use the construction of cold chain logistics system and smart system as a guarantee to gradually improve the modernization level of the prepared vegetable industry chain, supply chain, and value chain, and build a complete industrial chain, advanced technology, standardized quality standards, complete basic supporting facilities, and a rich variety of dishes. , a prepared vegetable industry system with distinctive Liaoshen regional characteristics.


Text/Zhao Zhuo

In Yihai Kerry Park, No. 39 Yunong Road, Shenbei New District, Shenyang, two green and white buildings covering an area of 50,000 square meters are undergoing final decoration. This is a central kitchen project built by the world's grain and oil giant Yihai Kerry in Shenyang. After it is officially put into operation early next year, it is expected to produce 40,000 Arowana Fengchu brand student meals, 20,000 cold chain lunches, 46 tons of prepared dishes, and 40 tons of food per day. Clean vegetables.


The implementation of the Yihai Kerry central kitchen project is a microcosm of the booming development of the food preparation industry in Liaoning Province. "Conservatively calculated, the scale of Liaoning's prefabricated food industry is about 37 billion yuan, accounting for about 8% of the total national market. Shenyang, Dalian, Anshan, Dandong, Jinzhou, Chaoyang and other places have built large-scale food prefabricated industry clusters District. In the future, Liaoning will use the cold chain logistics system and smart system construction as a guarantee to gradually improve the modernization level of the prepared vegetable industry chain, supply chain, and value chain, and build a complete industrial chain, advanced technology, standardized quality standards, complete basic supporting facilities, and dishes. A prepared vegetable industry system with rich varieties and distinctive regional characteristics of Liaoning and Shenyang." said the relevant person in charge of the Liaoning Provincial Department of Industry and Information Technology.


According to data from iiMedia Research, China’s prepared vegetable market is expected to reach 515.6 billion yuan in 2023, and will exceed one trillion yuan in 2027. In February this year, prepared dishes were included in the Central Government’s No. 1 document for the first time. The document proposed the requirement of “improving the standardization and normalization level of clean dishes, central kitchens and other industries, and cultivating and developing the prepared vegetable industry”, further boosting confidence in the development of the prepared vegetable industry.


Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 3)
Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 4)

Liaoning prepared food display

The future of the food preparation industry is promising. On this new track, Liaoning seizes the opportunity for development, introduces policies to promote the development of prefabricated food industry, gives full play to the guiding role of Liaoning Province’s special funds for intelligent manufacturing and strengthens the province, and supports loan interest discounts, direct subsidies, and instant benefits without application. Development of the food industry; establish a directory of key prefabricated food enterprises in the province, and strive to create a group of "benchmark" leading prefabricated food enterprises; establish a Liaoning Provincial Prefabricated Food Industry Alliance to jointly carry out key common technology research, industry-university-research and development in the prefabricated food industry Cooperation, marketing, brand services and other activities... these have provided strong support for the development of Liaoning's food preparation industry to be at the forefront of the country.


Rich foundation, competing for the trillion-dollar blue ocean of prepared dishes

On June 9, at the 2023 China (Liaoning) Food Preparation Industry Development Conference, the Shenyang Prefabricated Food Industrial Park was officially unveiled. This industrial park integrates pre-made vegetable raw material base, e-commerce live broadcast base, prepared vegetable production and packaging and other industrial functions. It will create an industrial ecology integrating R&D, production, testing, cold chain, logistics, experience, finance and other elements to explore The integrated development model of Liaoning's food preparation industry is "seed to chopsticks" and "field to table".


The relevant person in charge of the Liaoning Provincial Department of Industry and Information Technology said that Liaoning has a good foundation and advantages in developing the prefabricated food industry. The agricultural products are abundant and of high quality, and it has natural raw material resources. It has now built high-quality food raw material bases such as japonica rice, corn, miscellaneous grains, and peanuts. , famous fruit bases such as strawberries, cherries, Nanguo pears, and grapes, livestock and poultry breeding areas such as beef cattle, mutton sheep, laying hens, and broilers, and milk source bases provide the necessary standardization, standardization, and large-scale raw material guarantee for the development of prefabricated foods.


Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 5)
Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 6)
Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 7)

Liaoning prepared food display

In addition, Liaoning's agricultural product processing industry has a solid foundation, which is conducive to building industrial clusters. There are currently 39 agricultural product processing clusters in the province. In 2022, the main business income of the clusters will be 135.93 billion yuan, accounting for more than one-third of the operating income of agricultural product processing enterprises above designated size in the province. Relying on grain and oil processing, livestock, poultry and meat products processing, fruit, vegetable and beverage processing, aquatic product processing and specialty agricultural products, core areas such as Shenbei's deep processing of agricultural products, Taian's meat products processing, and Dalian's aquatic products processing have been formed.


"Taking Shenyang as an example, there are many and long upstream and downstream industrial chains for food prefabrication. The upstream has raw material advantages. Shenyang's meat and poultry processing and quick-frozen industrial chains have multiple layouts, creating national-level characteristic industrial clusters such as white feather broiler chickens and Liaoyu white cattle. There are 70 raw material supply bases; there are industrial advantages in the midstream. Our city has formed a wild goose-shaped prepared dish industry cluster represented by meat processing, cooked food processing, central kitchen product processing, staple food processing and cold chain logistics. Nearly half of the leading agricultural industrialization enterprises at or above the municipal level are developing related industries such as prepared vegetable processing, circulation and raw material production; they have brand advantages in the downstream, and have created a number of well-known brands such as Shenyang Rice, Liaozhong Crucian Carp, and Xinmin Sauerkraut, and cultivated A number of well-known corporate brands such as Hefeng Animal Husbandry, Huamei Livestock and Poultry, Guozi Vegetable Basket, and Shen Vice Group have certified a number of Chinese time-honored catering brands such as Majia Shaomai, Laobian Dumplings, and Lu Mingchun. The city's "two products and one standard" "The number of products reached 453," said Wang Zhengyu, director of the Shenyang Agriculture and Rural Affairs Bureau.


Shenyang City, which has a strong foundation for the development of the food preparation industry, has a total of 39 investment projects related to prepared food in the first half of this year, including 6 completed projects and 12 contracted projects. 4 prepared food projects are planned and constructed in Shenbei, Kangping, Xinmin, and Liaozhong. Industrial Park. Within 3 years, Shenyang will build 100 high-quality raw material bases and 4 10-billion-yuan industrial parks, create a public brand of "Liao-Shenyang Imperial System", launch a series of pre-made dishes with Liao cuisine characteristics, and strive to create a nationally influential prefabricated food industry. development base.


Dalian, where the food preparation industry is on the fast track, will continue to increase the popularity and influence of seafood preparations in the future. By the end of 2023, it will strive to cultivate hundreds of leading enterprises in the seafood preparation industry and build a "2+N" foundation and product research and development platform to create a new highland for the domestic seafood prepared dish industry.


Top-level design, try first to gain the commanding heights

The food preparation industry is connected to the fields on one side, and to food processing and household consumption on the other. The rapid development of catering industry chains is inseparable from prepared dishes. Therefore, prepared dishes are regarded as a typical industry that integrates the development of primary, secondary and tertiary industries. The popularity of the prepared food track requires the active guidance and participation of the government in addition to the attention of capital and corporate levels.


In order to seize the blue ocean, various departments in Liaoning Province worked together: the Provincial Department of Agriculture and Rural Affairs took the lead in issuing a plan to build a province with a food industry, the Provincial Department of Industry and Information Technology took the lead in focusing on prepared dishes, and introduced several measures to promote the development of prefabricated food industry, and the Provincial Department of Commerce focused on the market For circulation and brand promotion, the Provincial Market Supervision and Administration Bureau is responsible for standard construction and brand building. Various departments have formed a joint effort, and the provincial, municipal and county levels have collaborated to jointly promote the full-chain, cluster-based and differentiated development of the prepared vegetable industry.


"The rapid development of the prefabricated food industry has restructured residents' food consumption habits and is expanding rapidly at a blowout rate. We must promote the development of the prefabricated food industry as a new three-year action for comprehensive revitalization, and promote the development of grain, oil, livestock and poultry industry clusters It is an important starting point to mobilize resources and forces from all walks of life to accelerate the cultivation of new economic growth points in the industrial field. In the future, based on existing policies such as technological transformation, digital transformation, specialization, specialization, and high-quality enterprise cultivation, the industry and information sector will also strengthen Communicate and coordinate with the departments of agriculture, commerce, science and technology, collect information from 12 provincial departments to promote the development of prefabricated food industry, plan to formulate measures to promote the development of prefabricated food industry, and jointly promote policies and resources to tilt towards the field of prefabricated food." Liaoning. The relevant person in charge of the Provincial Department of Industry and Information Technology said.


Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 8)

Liaoning prepared food display

In addition, the industry and information technology department will use special funds to strengthen the province through intelligent manufacturing to support prepared food companies in developing marketable new products, support companies or organizations to lead or participate in the formulation of national standards, local standards, industry standards, group standards, etc., and support companies through traditional media Carry out advertising and publicity activities through , new media and other channels, and support enterprises to participate in domestic and foreign professional exhibitions of prepared food. Enterprises that have been recognized as typical results of the Ministry of Industry and Information Technology's "Three Products" special action for the food industry, as well as upgraded and innovative consumer products, will be given financial incentives without application.


Based on building a strong agricultural city and a major food market, Shenyang seizes the development opportunities of the prepared vegetable industry and continues to promote the high-quality development of the prepared vegetable industry. At present, Shenyang has formed meat processing enterprises represented by Huamei Livestock and Poultry and Haoming Poultry Industry, cooked food processing enterprises represented by Ale Food and Chengxin Food, etc.; Central Kitchen Products represented by Guozi Vegetable Basket and Shen Vice Group Processing enterprises, including staple food processing enterprises represented by Kangfu Food and Manjia Catering, aquatic product processing enterprises represented by Tongfu Fishery, cold chain logistics enterprises represented by Anbang Haide and Yidu Cold Chain, etc. Formation of wild goose-shaped prepared vegetable industry cluster.


"In cultivating leading enterprises to become bigger and stronger, we will focus on the following three tasks: First, establish an enterprise database, comprehensively sort out the enterprises related to prepared vegetables in our city, establish a database of prepared vegetable enterprises, and determine key cultivation targets by region and industry. , to promote the gathering of resource elements into key leading enterprises; the second is to promote three output value doubling actions, including increasing capital and expanding production in existing areas, doubling relocation and transformation, and doubling newly established enterprises, and implement the food industry's 'small scale upgrade' and 'scale scale upgrade' enterprises Cultivate actions and carry out development actions for specialized and new small and medium-sized enterprises in the food industry chain; third, develop and expand an industrialized consortium led by leading enterprises, followed by farmers' cooperatives and family farms, and participated by a large number of small farmers, to increase agricultural income and promote common prosperity." Wang Zhengyu said.


Empowered by technology, pre-made dishes with special Liao flavor "Nuggets"

In the Shenyang Key Laboratory of Prepared Vegetables at the School of Food Science and Technology of Shenyang Agricultural University, researchers from the prepared vegetable innovation team are busy.


"Our research covers many aspects of the prepared vegetable industry chain, such as the preparation of liquid strains of Ulmus elata and its bag cultivation technology to ensure the high-quality cultivation of prepared vegetable raw materials; the use of ε-polylysine preservation technology and ultrasound combined with calcium salt Freshness preservation technology ensures that the raw materials of prepared dishes are fresh and green; the key technologies for quality improvement and processing such as fermentation, reheating, flavor retention, low-energy processing, nano-antibacterial and intelligent packaging are used to ensure the nutrition and taste of the dishes. Of course, there are also whole-process foods for the prepared dishes Quality and safety control technology, research and development of prepared vegetable processing and manufacturing equipment, etc.," said Li Bin, director of the Shenyang Key Laboratory of Prepared Vegetables.


Faced with some consumers questioning that the good taste of prepared dishes is all about "technology and hard work", Liaoning insists on using scientific and technological innovation as the key driving force for industrial development to promote the development of the food prepared industry in the direction of nutrition and health. The team of Academician Zhu Beiwei of Dalian University of Technology is responsible for more than 100 national key research and development projects in the field of prepared food technology, and dozens of prepared vegetable products are produced by domestic companies. Shenyang Agricultural University, Bohai University, Shenyang Normal University and other universities have actively carried out technical research in the fields of deep processing of fruits and vegetables, preservation and quality control of meat products, and grain processing, and have developed a number of prefabricated food results suitable for market transformation.


"For example, the breathable window controlled air preservation technology we are studying controls the proportion, temperature, humidity and air pressure of gases such as nitrogen and carbon dioxide to inhibit the respiration of fruits and vegetables and slow down their metabolic process. This is better than ordinary cold storage storage or other means. The freshness and quality of the products can also reduce logistics costs," Li Bin said.


It is worth mentioning that in response to the serious problem of homogenization of prepared food, Liaoning proposed to inherit and carry forward the "Liao Cuisine" catering culture and create a "Liaoshen Premade" series of dishes. At Shenyang Agricultural University, the reporter saw a variety of pre-made dishes with Liaoning characteristics such as pot-wrapped pork, hawthorn short ribs, sauerkraut and white meat blood sausage, and cicada chrysalis sausage. Shenyang Agricultural University also cooperated with Master Liu Jingxian, the master of Liao cuisine, to restore the techniques and flavors of Liao cuisine masters as much as possible, so that families all over the world can taste the classic techniques of Liao cuisine masters without leaving home.


"In addition to restoring the master's classics, we are also exploring the use of technology to make prepared foods low in sugar, low salt, low fat, low in calories, high in protein and high in fiber, making the prepared dishes more personalized, functional and precise," Li Bin said.


Liaoning is China's only dual land and sea gateway to Northeast Asia. The export delivery value of the food preparation industry in 2022 is 13 billion yuan, a year-on-year increase of 14.5%, and the export ratio is about 30%. The multiple supports of "top-level design + technology empowerment + brand characteristics" will enable many food industry enterprises to enter the "fast lane" of the food preparation industry, help "rare Liao flavor" to go nationwide, help Liaoning build a major food industry province, and help Liaoning comprehensively The new breakthrough in revitalization also contributes Liaoning’s strength to the domestic and international dual circulation.

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The 2023 Shenyang Prepared Food Exhibition ( concurrently held: Shenyang Catering Supply Chain Exhibition/Shenyang Hot Pot Exhibition) will be held at the Shenyang International Exhibition Center from September 22-25!


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Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 9)

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Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 10)

Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 11)Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 12)


Industry trends│Food preparation industry: let the "rare Liao flavor" spread across the country (Picture 13)