Click the blue words｜Follow us
After the first half of the year, there has been quite a stir in the catering industry. The second half of the year has officially begun. Faced with the complex and ever-changing situation, at present, only by continuing to understand market demand, grasping the most cutting-edge consumer trends, and adjusting business strategies in a timely manner can we win the second half and regain the "lost three years" in one go.
Registration volume of catering companies continues to rise
The market is recovering beyond expectations
Since the beginning of this year, with the lifting of epidemic prevention and control and the accelerated restoration of social and economic order, consumers' demand for traveling and dining has increased. The domestic consumer market is recovering rapidly, and catering consumption is showing its vitality.
According to statistics, from January to May, catering revenue was 1.9958 billion yuan, an increase of 22.6%. In May, catering revenue was 407 billion yuan, an increase of 35.1%. Among the 17 consumption categories in the statistics, the only month-on-month growth was positive. The economic recovery is accelerating month by month, and catering has become a reliable means of stimulating economic growth.
Qichacha data shows that from January to June this year, the number of new registrations of catering-related companies across the country has reached 2.022 million, equivalent to 84% of the new registrations in 2019.
Source: Red Meal Network
The signal sent through the data is already very obvious. In the first half of 2023, both from the consumer side and the market side, the popularity of the catering industry has soared, and the recovery momentum is strong. On the one hand, user demand is strong and the market size is increasing. On the other hand, the government has successively introduced supporting policies, the development of pre-made dishes and digital technology, and the overall catering industry is improving. It is expected that more catering brands will open stores in the second half of this year, and 2023 will be a golden development year for catering after the epidemic.
Opportunities and challenges coexist
Supply chain provides new opportunities and directions for catering companies
2023 is a new starting point for the development of the catering industry. Under the background of consumption upgrading, the catering industry is also facing multiple challenges such as "new and old driving forces conversion" and "market expansion". It needs to constantly adapt to new situations and changes and innovate and upgrade itself.
In the past, catering companies directly provided meals and supporting services to consumers through catering stores or takeaways to reflect their own value and achieve profitability. The chain model has expanded the application scale of this method. However, catering companies like Yang Guofu Malatang have already realized changes in their profit methods through the supply chain. The vast majority of their revenue comes from selling seasonings, ingredients, kitchen equipment, etc. to franchise channels, and pre-made dishes also Expanding the consumption scenarios of catering products.
Image source network intrusion and deletion
The example of Yang Guofu shows us that the majority of catering revenue can come from the supply chain. The example of prepared dishes tells us that the consumption scenarios of catering products can be more diversified. Both models without exception require a strong supply chain. Be a safeguard. A high-quality and efficient supply chain is the core for improving product quality, raising product standards, reducing costs and increasing efficiency. It is also the key to breaking through in a highly homogeneous competitive market. In the future of catering, supply chain is the core competitiveness!
In the era of self-media for everyone on the Internet, catering companies must not only do a good job in online marketing strategies, but also do a good job in connecting supply and demand offline. Keep abreast of new products, new technologies, new models, and new trends in the industry. Participating in professional catering exhibitions is undoubtedly the best choice to attract customers! It can discuss cooperation and precise docking with the audience face-to-face on-site, and use the exhibition platform to carry out brand promotion and agency cooperation more conveniently and efficiently.
What will happen to catering in the second half of the year?
Come to these three catering exhibitions to find the answer
What should the catering market, especially the northern catering market, do in 2023? You might as well go to some professional exhibitions to find out!
The so-called Golden Nine and Silver Ten are the golden time for catering companies to purchase new products in autumn. Three professional catering events are about to start in September and October this year, in Jinan, Shenyang and Qingdao, fully covering the northern market! At that time, there will be high-quality and cutting-edge product displays, rich and diverse procurement resources, and a dizzying array of exciting activities... @Every catering person, come and watch!
2023 Haiming (Jinan) Catering Supply Chain Expo
From September 8th to 10th, Haiming Jinan Food Expo (concurrently held: Jinan Prepared Food Exhibition/Jinan Hot Pot Festival) will be held at Jinan International Convention and Exhibition Center. This exhibition focuses on the catering supply chain, with an estimated area of 30,000 square meters, 30,000+ professional visitors, and 600+ companies presenting new products.
The exhibition relies on Jinan's superior geographical location and transportation advantages, as well as more than 10 years of experience in organizing exhibitions in the northeast, west and central regions of Haiming Food Expo, based in Shandong and radiating to the north. Combined with the resources of more than 150 catering, cooking, and hotel associations across the country, thousands of precise buyers were organized to visit and purchase at the conference, covering leading local cuisine companies and representative companies. They conducted on-site inspections and exchanges, integrated multiple advantageous resources, focused on the catering supply chain, and made every effort Create a comprehensive platform for the catering industry covering Shandong, Henan, Jiangsu, Anhui, Hebei, Shanxi, Beijing, Tianjin and other regions.
This exhibition fully focuses on professional visitor organizations to bring more high-quality buyer resources to the exhibition to expand business cooperation; it has reached strategic cooperation with the industry's top media and launched millions of information flow advertisements to help exhibitors upgrade their brand promotions.
Fully invested in market advertising, logistics dedicated line advertising, local promotion visits and other methods, the full-time invitation team has in-depth coverage of the primary and secondary wholesale markets to protect the effectiveness of the exhibition. Invite target buyers through multiple channels and formats to help exhibitors achieve performance goals.
2023 Shenyang Catering Supply Chain Exhibition
Shenyang, the core city of the Northeast catering market, is a must-have place for caterers to occupy the market. The Shenyang Catering Supply Chain Exhibition has also become an important platform for many food ingredients companies to promote new products, innovate, develop markets, find growth points and examine industry intelligence, bringing together brand companies to compete first.
From September 22 to 25, the Shenyang Catering Supply Chain Exhibition (concurrently held: Shenyang Hot Pot Exhibition/Shenyang Prepared Dishes Exhibition) will be held at the Shenyang International Exhibition Center. The exhibition area is 30,000 square meters and the number of exhibitors is about 600. Focusing on the Northeast, connecting all channels, covering the upstream and downstream industries of the catering supply chain, setting up prepared dishes and preparations, aquatic products and aquatic product preparations, meat and poultry preparations, quick-frozen rice noodles and preparations, hot pot and barbecue ingredients, condiments, alcoholic beverages, and catering kitchens Nine major sectors include equipment, catering processing and packaging. Build an optimal platform for market expansion, supply and demand docking, technology exchange, and product trade for the catering supply chain industry.
This year's Catering Exhibition covers both online and offline in-depth promotion, accurately reaching 50,000+ professional audiences. Millions of paid ads such as information feeds were placed, with more than 17 million online exposures.
Offline outdoor market advertisements are exposed throughout the year, and local promotion invitations are sent to 34 prefecture-level cities and 55 county-level cities in the three provinces of Northeast China. Conduct one-on-one precise invitations for catering companies, channel operators, suppliers and terminal buyers to bring more high-quality buyer resources to the exhibition and expand business cooperation.
China (Qingdao) International Marine Prepared Vegetables Exhibition
The 2023 China (Qingdao) International Marine Prepared Food Exhibition will be grandly opened at the Carnival Convention and Exhibition Center in Qingdao West Coast New District from October 13th to 15th. With the theme of "Leading the Industry to Anticipate Taste", this exhibition will lead the construction of marine prepared dishes, promote new brands of marine prepared dishes, and build a domestic and foreign exchange and cooperation platform for the hotel catering industry, marine food industry and green food ingredients companies.
Image source network intrusion and deletion
The exhibition relies on the industrial advantages of Shandong Peninsula to focus on marine prepared dishes, covering international marine ingredients, aquatic products and aquatic preparations, prepared dishes and preparations, prefabricated raw materials and ingredients, condiments, prepared dish food processing and packaging, etc. Focus on subdivided categories and lead the development of the marine prepared dish industry.
The exhibition is equipped with massive industry resources and is fully supported by more than 50 associations across the country, including the China Hotel Association, Shandong Hotel Association, Qingdao Catering Industry Association, and Qingdao Cuisine Association, covering catering, accommodation, tourism, etc., and focusing on inviting national catering companies Top 100 companies, celebrity chefs, and overseas catering trade tycoons were present to taste, communicate, and discuss cooperation, helping top catering companies at home and abroad to visit and purchase, and build a platform for domestic and foreign exchanges and cooperation.
The Golden, Silver and Ten Northern Catering Exhibitions are coming!
Seize the trend and win the second half, there is always a game that suits you
Gold booths are limited! Book now!
-END-
Official WeChat
Chinese
English