During the Spring Festival holiday that just passed, consumption in various places was very hot. Data from the Ministry of Commerce show that during the Spring Festival, the sales of key retail and catering companies across the country increased by 6.8% compared with the same period last year.Festival and upgraded products are highly favored, popular and specialty catering consumption is rising, the market supply of daily necessities is sufficient, the varieties are rich, and prices generally remain stable.
Catering companies in the three provinces of Heilongjiang, Jilin, Liaoning and Inner Mongolia have entered a hot atmosphere before the Spring Festival. Commercial departments in various places have carried out a number of colorful consumption promotion activities based on the local Spring Festival consumption characteristics to stimulate residents' enthusiasm for consumption and restore the country's recovery. "Fireworks".
During the Spring Festival
Catering sales in Liaoning Province increased by 12.4% year-on-year
Market consumption rebounds strongly
On January 28, according to the Liaoning Provincial Department of Commerce, during the Spring Festival, the sales (turnover) of key monitored retail and catering enterprises in Liaoning Province increased by 3.1% year-on-year, of which catering turnover increased by 12.4% year-on-year, and the province's market consumption showed a strong recovery. .
The commercial authorities across Liaoning Province took active actions and launched more than 80 various festival promotion activities. Shenyang City launched the "Good Start to Welcome the New Year 2023" promotion campaign, and sales of key supermarkets increased by 17.3% year-on-year during the 6-day Spring Festival holiday. The cumulative passenger flow of Laobei City Imperial Temple Fair reached 640,000, and the passenger flow of Shenyang Zhongjie Pedestrian Street reached 1.5 million. Dalian City organized activities such as the Tianjin Street Temple Fair, "GO Shopping in Xigang New Year's Eve", and "Winter Consumption Season", and the sales of key supermarkets in the city increased significantly.
during festivals
Sales of key monitored catering companies increased by 8.6% year-on-year
Among them, dine-in food increased by 12.4% year-on-year.
Food and beverage consumption is getting stronger and stronger in the new year. During the Spring Festival, catering consumption rebounded across the board, and New Year’s Eve dinner business was booming. "The taste of Jilin has become popular from the beginning of the year to the end of the year." Many restaurants are fully booked for New Year's Eve dinners, and semi-finished New Year's Eve dinners are very popular. Catering companies such as Shimao Markham, Ziguangyuan, and Yi Deyuan actively adapt to changes in demand and launch take-out services such as New Year’s Eve dinner set menus and semi-finished New Year’s Eve dinners, ranging from appetizers, main dishes, staple dishes to desserts, to satisfy citizens’ diversified New Year’s Eve dinner needs. , high quality and convenient purchasing, and are deeply loved by the public. Companies such as Wusong Qingshuiwan carried out holiday promotions through Meituan, Douyin and other platforms, and their passenger flow increased by nearly 300% compared with the same period last year. During the festival, the sales of key monitored catering companies increased by 8.6% year-on-year, of which dine-in sales increased by 12.4% year-on-year.
Popular restaurants for New Year’s Eve dinner
Themed dine-in online orders increased by 126 %
Reunion family banquets for 8-10 people are most in demand
Heilongjiang Province issued 600 million yuan in government consumer vouchers, with no less than 200 million yuan distributed during the Spring Festival and Lantern Festival. A one-time reward of 300,000 yuan per household will be given to qualified annual new wholesale, retail, accommodation, and catering enterprises to restore the "fireworks" of Longjiang. On January 20, the eve of the Spring Festival, Heilongjiang Province launched 20 policies and measures to promote the province's comprehensive recovery of economic growth, spending real money to boost market confidence, enhance development expectations, and promote the comprehensive recovery of economic growth.
Online orders for Heilongjiang's "New Year's Eve" themed dine-in set meals increased by 126% week-on-week, with the highest demand for family reunion dinners for 8-10 people. Among them, users in the Harbin area are paying more attention to "eating out for New Year's Eve dinner", and the search volume for keywords such as "New Year's Eve dinner restaurant" and "New Year's Eve dinner reservation" increased by more than 266% year-on-year. Many people reserve tables or private rooms for New Year’s Eve through Meituan and Dianping platforms half a month in advance.
Bookings surge during Spring Festival holiday
Many places are getting off to a good start
Young consumer groups have become the main force
Catering consumption during the Spring Festival in Inner Mongolia has generally picked up, and the catering industry in Hulunbuir, Ordos, Tongliao, Chifeng and other places has had a "good start". From New Year's Eve to the sixth day of the Lunar New Year, local representative catering companies are basically full, and it is difficult to find a table. Catering sales during the Spring Festival have returned to more than 80% before the epidemic. Catering during the Spring Festival in Baotou, Ulanqab, Wuhai, Bameng, and Ximeng was relatively stable because only about 50% of catering companies resumed operations, and New Year's Eve dinner reservations only returned to about 60% of pre-epidemic levels compared with previous years. Catering consumption from the first to the sixth day of the Lunar New Year gradually increased and returned to about 70% of the pre-epidemic level. Shopping mall stores and specialty fashionable restaurants in various places are relatively popular, with young consumer groups becoming the main consumer group. Specialty catering formats such as east-to-west meals are the most popular among consumers, and have returned to about 90% of the pre-epidemic levels compared with the same period last year. The number of bookings during the Spring Festival holiday has increased significantly and the popularity is booming.
Various scenes reflect strong confidence - the passenger flow of catering stores has rebounded, the vitality of shopping malls and supermarkets has burst out, tourist hotel bookings are booming, the quality of traditional consumption has been upgraded, and new consumption highlights have emerged... Dong Chao, Director of the Circulation and Consumption Research Institute of the Ministry of Commerce Research Institute It is believed that Spring Festival consumption, including catering consumption, shows a good growth trend, which is a good start for boosting the consumer market and promoting economic development throughout the year.
From April 19th to 21st, 2023, the 10th Shenyang Catering Expo will be held grandly at the Shenyang International Exhibition Center. As the first exhibition of the year in the "Heiji, Liaoning and Inner Mongolia" regions, catering people from all over the country will gather in Shenyang to participate in the annual Extravaganza. At the same time, we promote the brand and seize the blank market left by the industry reshuffle. The 2023 Shenyang Catering Expo will open up the national catering chain, brand exhibitors, national audiences, and high-tech exhibits, develop new catering tracks, and help catering to break out of the cocoon and be reborn!
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